Devon Biscuits
My Chosen Business
To start this project off, obviously the first thing I must do is choose a local business that I will be basing all of my designs on for this project. There are a vast variety of businesses I can pick from, including restaurants, gyms, variety stores, etc. In the beginning, it was very overwhelming to come to a decision off the top of my head. So to narrow things down I went to the grocery store and went to the snacks aisle. In the end, I decided to go with the brand Devon Biscuits.
Background Information
Devon Biscuits is one of four brands under Associated Brands Industries Limited (ABIL), an established manufacturer and distributor of well liked cereals, biscuits, snack foods, etc.
Founded in 1974, ABIL’s first organization was Charles Chocolates where they began to produce a diverse span of candy and chocolate bars.
Three years later in 1977, Sunshine Snacks was formed with a focus on snack foods.
The third brand established was Universal Foods Limited in 1986, their specialty being the distribution and manufacturing of cereals.
Finally in 1987 ABIL formed a joint venture, Consolidated Biscuits, with United Biscuits of England, which later in 1996 their minority shareholding from United Biscuits was acquired. After becoming the sole owner of the Biscuits Division, Devon Biscuits has now become the lead Brand with their very popular variety of products such as Chocolate Digestives, Shortcake Rolls and Cookies.
My Plan
Now that I have chosen my business, here are the several prototypes I plan on designing for this rebrand project:
Promotional Video for New Logo
Motion Social Media Post/Ad
Animated Logo
Interactive Poster
Print Media Set
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